Craft a whole brand identity for NBC's broadcast of the 2030 Winter Olympics, inspired by Sibling Rivalry's previous branding work for the Olympics.
Research & Initial Sketches
The research phase for this project consisted of learning as much as I possibly could about the French Alps region, from the culture to the geography. I documented my images and notes in a FigJam file, which I treated as half research board, half moodboard.
During my research, I sketched out rough ideas based on the information I was gradually learning. The two themes I gravitated towards the most were the region's geography and its cultural, historical symbols. I explored these ideas for a while before combining the idea of a coat-of-arms with the depiction of mountains, emphasizing the slopes at the bottom.
Logo Dev
After roughly sketching a few different approaches, logo dev moved to vector artwork. I kept fine-tuning the mountains + coat-of-arms concept until I arrived at a satisfactory version that neatly merged the iconography with the wordmark.
The logo, as well as the whole branding identity for this event, emphasizes the slopes at the bottom of the mountains. The dynamic, swooping angles are a symbol of the energy and life found in the valleys of the French Alps, between the snowy peaks.
