Ana Kuster • Miss Universe Latina: El Reality

Initial Explorations

During the latter half of my design internship at Telemundo, I contributed to the development of the overall visual branding and style for Miss Universe Latina, El Reality. My biggest contribution to this real project was designing what would become the show's final logo.

I was tasked with creating a bunch of different directions for the logo and showing them to my supervisor. After iterating and polishing my designs with his feedback, I ended up with one wordmark that he added to the pitch document that would be presented to the higher-ups. It was mixed in with other logo designs, and out of all the proposed approaches, mine ended up being the one they chose!

The wordmark underwent a few minor modifications before it was fully finalized, but the original design stayed intact for the most part. I'm extremely happy and grateful to have had the chance to create a big television show's logo during my internship.

AI-Generated Renders

After the logo was chosen, I was then tasked with passing the logo through Adobe's AI image generator, Firefly, and outputting a massive chunk of 3D-style images with the logo as the AI's reference. The goal was to generate as many different renders of the logo in a 3D form as possible in order to use them as moodboard material for the actual 3D logo that would be used in the show.

I generated about 40+ images in a day or two with a wide variety of long prompts. The sheer speed of this process allowed us to already have a good idea of the logo's 3D appearance in under a week. The images ended up being so helpful that my supervisor directly used one of them in a storyboard, all without needing to rely on modeling and rendering the real 3D logo.

3D Logo

I also got to help out with modeling the 3D version of the logo. While the final one used in the actual show wasn't made by me, my model served as a rough starting point, and it also gave me good practice in working with 3D typography inside Cinema 4D.

3D Animation

When it came time to start developing promo material for the show, I mainly assisted in creating background 3D animations that could be used for any number of templates in promos. I also started fiddling around with cloth sims to use for other animated backgrounds and transition slides.

One of my coworkers provided me with work files of previous examples of cloth animations in Telemundo's promo material. Having access to these files gave me an insane insight on how to execute convincing, good-looking 3D cloth animation, which I'll forever be grateful for.

Snipe

One of the last things I worked on towards the end of my internship was a snipe for this show. Working at Telemundo taught me a lot about broadcast specs and restrictions, which I took into account while working on this particular asset.

Final Results

Miss Universe Latina, El Reality began airing after my internship had already ended. It was surreal to see a logo I made on an actual television show, and how they used it for a multitude of scenarios and surfaces. I truly enjoyed my time working on this project!