I worked alongside Ryan Cross and Sophia Zhang throughout the entire project, from concept to final execution. One of the first thing we collectively did was divide all the 12 principles among ourselves so that each person only needed to work on their assigned 4 principles. I additionally designed and animated the main opening title and the principle title cards.

After a bit of moodboarding and some talking, we arrived at an art style to cohesively use throughout the video. I created and shared a few key assets, such as the circle, square, and background dot pattern, in order to keep them as consistent as possible throughout all our work. We individually created any extra elements that were needed according to the principle, such as platforms and slopes. Minus the background dot pattern, every single visual element was created within After Effects to keep our pipeline as streamlined as possible.

The principles I was in charge of storyboarding and animating were: Anticipation, Secondary Action, Solid Drawing, and Appeal. Because of this, everything I show here will only relate to those principles.